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The importance of employee engagement

We like this article we found in People Management magazine about the importance of employee engagement.

Within the competitive world of management ideas, employee engagement is emerging as the master key that unlocks performance. Successive research exercises over the past five or six years, including a large amount of work sponsored by the CIPD, have shown that without engagement, all the clever HR policies in the world, let alone investment in technology, marketing and innovation, will fail to deliver sustained competitive advantage.

The MacLeod review has driven home just how critical engagement is to the success of organisations. Jane Pickard from People Management magazine looks at the latest thinking on how to ensure people love the jobs they’re in.

What exactly is employee engagement and how do you bring it about? While there are many definitions, few would disagree that engaged employees are those that go the extra mile to do a great job, who show a “passion for work” and whose grasp of their role goes beyond mere “satisfaction”. Research shows that in some successful organisations, 70 per cent or more of the workforce record these attitudes, although the UK norm seems to be around 30 to 50 per cent.

The importance of employee engagement is now acknowledged by the government, who in July published 'Engaging for Success', an in-depth report looking at the potential benefits of engagement commissioned by the Department for Business, Innovation & Skills.

This article came from People Management magazine. To read more on this click here

To read the full Macleod report click here.p>

4 November 2009