Purple Patch Blog / Technology

The iPhone, iPad and iDont know what’s next!

Jon Reed takes a look at inovation and impact.

As I walked past a mobile phone shop in London a few weeks ago, there was a huge queue that made me wonder if the Wimbledon Championships had moved to Covent Garden. I didn’t know what was going on... Then I opened the metro and made the link... the iPhone 4!! People were queuing to get their hands on one!

It was exactly the same with the iPad. It’s absolutely amazing to me that something like this would get people up at the crack of dawn to be one of the first to own one. I really can’t see the attraction but I’m truly in awe of how the likes of Apple get people so engaged that people queue up all night to buy their products!

Organisations like Apple are so hot on marketing and always innovating. I get the impression they have already designed, tested and finished their next big product before they release current products. Now that’s forward thinking; and providing organisations can foresee trends (or create trends) then that’s how we should all be working, isn’t it? Back when I used to work in restaurants we worked by the phrase ‘you’re only as good as your next menu’ and I’m sure the same applies in retail with fashion trends, and in finance with deals.

Continue reading Comments (2) 21 July 2010

To tweet or not to tweet and that be the question?!

Sally Brand – Sales and Marketing Manager shares her tips and techniques for using social media.

Social media, love it or loathe it you can’t escape it! The majority of people, and organisations for that matter, will be on Twitter, Facebook or LinkedIn (probably all three in some form or another!). Here at the Purple Palace we like to keep up with the times and find out about the latest HR and talent management trends to keep ourselves and our clients and contacts “in the know”. Twitter, in particular, is great for this as it’s such an instant source of information.

Continue reading Comments (1) 21 June 2010

To tweet or not to tweet...

Recently, I've been wrestling with the world of online social networking. Is it something that can help me, or that I can use to help our business? Should I be a tweet or a twit? Do I want to be linked in or linked out and is there a place for facebook in business or is face to face still the way forward?

Continue reading Comments (1) 13 February 2010

Websites

By Jo Harley, director, learnpurple

First Impressions

In my last blog 'iphones, ipods & the igeneration' I wrote about the prevalence of technology in our lives and how it is going to affect the way that we manage our people. So to continue on a technological theme - and in line with the fact that we are in the middle of updating our very old and somewhat tired website - I have started to think about what it is that makes a good site, what makes people visit your site and what will make them stay? Is it, I wonder the same as when you meet someone for the first time? Are impressions made in the first three seconds that stay with you thereafter, and if you make an unfavourable first impression, will people ever come back?

Continue reading Comments (0) 26 August 2008